Looking for Branding guides ? Users will quickly become frustrated and uninterested in any product which doesn’t work for them. They will not hesitate to switch to a product that does work. Always try to see your product from the perspective of someone who has never interacted with it before. How could it be misused? What might be confusing? Don’t assume something is obvious just because it is obvious to you.
No matter how objective of a person you may consider yourself to be, you cannot possibly look at your own product – your baby – and see the same flaws as someone who has no vested interested in the success or failure of your product. Your idea may seem great to you, but before you can adequately judge whether or not it’s actually a product of value to enough consumers, you have to start with some small-scale feedback. If everyone around you is not sure your product or idea is something they would invest in, it may be time to make adjustments to the idea – even if only slight adjustments – to ensure the product you end up releasing is the best it can possibly be. See more details at Start-up consulting.
Making decisions around these concepts will ultimately inform the process of creating each specific brand element such as your logo, website, social media pages, signage and/or packaging. Prioritize brand elements most important to your key customer base. Keep in mind that just because the typical startup template dictates getting a logo, website and business cards first, that may not make sense for every type of business. And because time is literally money when you’re an entrepreneur starting out, you need to focus first and foremost on the touchpoints that have the capacity to drive revenue and sales. While nearly every company needs a basic logo and some sort of web presence, it could be that your Instagram page or even Linkedin profile supercede the need for a full-blown website in the first six months out of the gate if these are where your customers are most likely to find and vet you. Or perhaps business cards are “nice to have,” rather than a “must”, at least at the beginning. Choose and prioritize according to your needs rather than tradition.
Start-Up tip of the day : Pick a good name: “Good” can be a subjective qualifier, so you should try making your decision based on what your target audience would enjoy. Serve your customer, not yourself: While you should rightfully feel ownership of your startup, remember that ultimately it’s there to serve your customer and not you—vanity projects won’t last long. Keep the customer in mind with every decision you make, and you’ll build a product or service they can get excited about. Source: https://www.petermanfirm.com/.