Extra marketing power from explainer videos? Hands down, one of the most desirable attributes of a robust marketing strategy, cartoon or not, is versatility. And animation allows you to keep tweaking and tinkering with your piece long after you’ve entered the post-production process. Giving you a lot more opportunities to get the video just the way you want it! Flexibility that no live-action video can’t truly match. Say you arrive at the final piece and need some changes to account for how your overarching marketing approach has changed during your video production. Late-stage changes and revision in live-action pieces can be hard to accomplish, with scheduling conflicts and prohibiting costs. Animated marketing cartoons do away with these problems. All the pieces of the puzzle are readily available at all stages for the animators and illustrators to tweak and switch as needed.

Emphasize brand identity? When making an animated explainer video, it is vital that entrepreneurs give special emphasis to their brand’s identity. Brand styles and colors express the brand identity to customers. Add a call to action (CTA): A call to action (CTA) is anything designed to stimulate the audience and proffer an immediate response. A call to action is useful to give audiences the “fear of missing out” on a brands offer. Don’t make it cumbersome! Trying to pass too much information in one animated explainer video will reduce the attention and interest of audiences. Animated explainer videos should aim to inform, educate and entertain.

For businesses to succeed in 2020 and beyond, optimizing their marketing strategy to answer consumer demand and improve their visibility and engagement on digital platforms such as social media and websites is vital. At the end of the day, if you’re a business owner, then your aspiration should be to be a part of the 85% of small business owners who are happy with the ROI on their 2D animation videos. There is enormous potential within video content, and you have to make sure you’re not too late to join this bandwagon towards digital success. See more information at #explainer video.

Brand videos serve to introduce your brand to consumers who may not be familiar with your company. Product videos fulfill a similar purpose but go deeper into explaining a certain product or product feature. As such, this format is more top-of-funnel and serves to create greater interest in your brand. Animated videos can be used to put a creative spin on your brand or concept. In the climate of COVID-19, this can also be a practical consideration to replace physical actors. Who this video is for: Potential clients looking to discover new brands or existing clients looking to learn about new features.

Hand-drawn style: This style relies on using a hand to draw information while a narrator’s voiceover echoes the on-screen action. Whiteboard animation: This style offers a clean, uncluttered approach. Characters and graphic elements appear on-screen to illustrate the product being sold. In this winning example, the story is told by moving graphic elements while a crisp audio voiceover echoes the on-screen action. If you watch the entire video, you’ll notice that one scene also uses hand-drawn elements. The hand is also used in a different way – It’s used as a vignette within the storyline, instead of actually sketching out the entire story. Read even more information on #2d animation.