Small business marketing company 2021? Google reviews are a great way to showcase a business to the local market. Google reviews also play an important role in consumer decision making. Google my business reviews have a direct effect on search rankings, as well as consumer purchase decisions. Reviews represent an unbiased opinion about a business. The information is crowdsourced, from real people who have tried the services themselves. As such, it should come as no surprise that reviews are a factor in Google’s local ranking results pages. The more people are raving about your business, the more Google will take that as a sign of an authoritative and important website in your local area.
What is Local SEO? Local SEO is an act of optimizing your local business website so that you are found for the local searches in Google that are most relevant to your business. What is the difference between local SEO and organic SEO? Organic SEO is the practice of optimizing your business website to make it search-engine compliant, and get it ranked in SERPs for the relevant keywords. Local SEO is more about building relevant signals around a particular location. Organic SEO has its goal to get ranked as high as possible for a set of target keywords whereas local SEO aims to get into the local listing packs.
It’s surprising how many small business owners don’t know much, if anything, about Google My Business. A Google My Business listing done the right way can have a significant impact on local SEO relatively quickly. In fact, one study shows a GMB listing accounts for 25% of a website’s ability to rank locally. It doesn’t take long to complete the profile, and even if it seems like basic information, it helps optimize local SEO very well.
At Broken Moon Media, our business is helping your business get found by your potential customers. Whether you need help with SEO, need social media support, or need to change up your entire online presence, we’ve got programs and services you need to make your business stand out. Where do we deliver the most? In our client’s results. We’ve worked with companies from single-person startups to non-profit corporations and everything in between. We provide a guarantee that if you follow our plan and don’t see amazing results, you don’t pay. See even more details at https://brokenmoonmedia.com/.
This is why we decided to enter the market at a fair and affordable price for the small business. With over 16 years of digital marketing experience, we have the knowledge and experience the larger firms have, but we don’t have their overhead. Consequently, we use the same tools they do. However, and more importantly, our heart is in helping small businesses succeed, so we created our affordable search engine optimization solution. As a small business owner your priority should be sales, more importantly – profitable sales. Any business owner and marketing firm (regardless of size) should understand the 3 essential components for ANY business: Lead Generation, Lead Conversion, client Fulfillment.
Analyzing competitors not only helps you set competitive prices but also enables you to respond to rival marketing campaigns. Apart from this, identifying your competitors lets you communicate with your target audience, improve your business processes, and distinct your business from others. Again, you can use the Google Keyword Planner tool to know more about your competitors. This tool will help you identify which keywords are the most and least effective for you.