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Looking back on those days, Masahiro Hara in charge of the development of the QR Code then remembers that people who were developing 2D codes at other companies were all obsessed with packing as much information as possible into their codes. With barcodes, information is coded in one direction (one dimension) only. With 2D codes, on the other hand, information is coded in two directions: across and up/down., Out of a strong desire to develop a code that could be read easily as well as being capable of holding a great deal of information, Hara set out to develop a new 2D code. He dared to try this with only one other person as his team member.
As a result of the growing demand for technology to lighten the burden on supermarket cashiers, a POS system was created. It was basically the newborn baby version of a Barcode that allowed for the scanning of individual items to be registered by a computer. Despite this effort, however, this still wasn’t enough. Supermarkets then faced another obstacle: Barcodes could only store up to around 20 alphanumeric characters of information and functioned with one dimension (one direction of coding). The invention of the QR Code can be contributed to the DENSO WAVE and their lead developer Masahiro Hara. They were contacted by supermarkets who realized the limits of these Barcodes and sought a way to make them more versatile and contain more information through the development of a 2-D Code (two directions of coding). Read additional details at https://orderific.com/.
IBM’s first iteration of the barcode stored a 12-digit number. In 1974, code 39 barcodes were created that could store 30 alphanumeric characters. As time went on, barcode technology evolved. New types of barcodes were introduced. Each capable of storing more and more data. All of them, though, are only capable of storing around 100 characters or less. As technology developed, so did the speed of manufacturing. Parts and bits whirred down conveyor belts and sped through factories with ever-increasing speed. The time it took for a traditional UPC barcode to scan wasn’t cutting it. It was fine for grocery store checkouts in the 1970s, but it became a major bottleneck for 1990s manufacturing.