Dealership digital marketing? Getting any local businesses to rank high on Google is becoming increasingly more difficult, but one of the most competitive and complex industries of local SEO is car dealership. Nowadays, car shoppers do a lot of their research online before they even enter a dealership showroom. (And many people don’t even know what kind of car they want when they start searching.) According to Google, the average car shopper only visits two dealerships when they’re looking for a new vehicle. This means that it is even more important than ever for car dealerships to rank higher on local search results.
It used to be that people found local businesses through the printed Yellow Pages directory (to our surprise, they still exist, lol). But in the 21st century, online directories have become the ubiquitous norm. We’ve all used Yelp to find good eats, and there are hundreds more online directories these days. These directories are termed “citations” in the SEO world and are said to account for >10% of local ranking factors. So you definitely want to be listed in as many of these as possible, and more importantly, to be accurately listed in each citation.
DealersGear is built on a lead generating infrastructure and dashboard. We strive on connecting you with your customers. Partnering up with DealersGear will give you all the Insight on each and every marketing source. “Know where to spend your money”. Don’t only get the cleanest website DESIGN in the industry, but also turn it into a lead generating machine. With our tools and knowledge we don’t only guarantee you A HIGH increase in leads but we will prove it. Discover additional details at website design for car dealers.
Creating video content is more comfortable than ever today. There are online tools to help you create video content for your business. Some tools come with ready-made templates to fit your needs – you can actually create a professional video within a few hours single-handedly. So, come with more video content this year, get more exposure in search engine results. Google has also started showing videos as snippets in answers to search queries. As a result, online businesses must use video content for their SEO strategy. When producing video content, make sure Googlebot can understand what your video is all about. Add a corresponding text reference in all your videos along with relevant keywords, meta descriptions, and titles.
What Factors Affect Local SEO? According to a local SEO case study by Moz, the factors that influence local SEO can be divided into 2 parts; factors that influence the local 3-pack and map rankings & those that influence organic search rankings. You can see that both the local 3-pack and organic listing rankings require Google My Business signals, Citation signals, Link signals, Reviews and OnPage signals as the major factors. Let’s discuss them in detail.
With what started off as four guys computer coding in the garages of their homes in Irvine, California, DealersGear has evolved into a company currently growing at an alarming rate. DealersGear currently has employees working across the continent. Our technology is built here in California by top graduates from UCLA, with industry expert feedback every step of the way. We understand the pain-points for dealers when it comes to managing their digital presence, and we take it upon ourselves to build the right set of tools that not only alleviates those pain-points, but also enable dealers to make the right decisions for their business. Our company was built based on transparency and driven results. Our results are what make us stand out amongst our competitors; every project and dealership is a challenge and our goal is to always dominate and never settle for less. Find even more details at https://www.dealersgear.com/.