Best swimsuit summer trends 2021? Swimwear season is upon us. The suits du jour? Glamorous one-pieces and modest bikinis, both cut to cover up and enhance curves. In the mix are island-inspired options — an asymmetrical two-piece from the New York label Giejo (top, $98; bottom, $88) and a cheap and cheerful Indochine-esque palm print by Joe Fresh ($29), for example — that hit the high and low sides of swim’s price spectrum. Other standout summertime swim trends include plaids (gingham from the Australian swim house Seafolly and madras from Thom Dolan); black-and-whites (stripes from Norma Kamali and botanicals from Tommy Bahama); and florals (primaries from Rebecca Taylor and pastels from American Eagle). T even found the sunglasses that go best with each look. Here comes the sun!
Shopping for swimwear can often be a frustrating and uninspiring task. Due to our lack of sunshine and summer in general, there’s not much of a market for beautiful bathing suits on this side of the water. As such, more and more people are looking to US brands for their holiday attire, where the choice and designs are much more wide ranging – and beautiful. Here are seven of the best US swimwear brands you need to know about this summer. Cute but not cutesy, Reformation’s dose of gingham, stripes and candy hues are right on trend whilst the high waists, low backs and tie fronts are more reminiscent of the coquettish Fifties, helping you to cut a Marilyn- esque figure on the beach. Hailing from downtown LA, this eight- year- old brand is focused on producing swimwear that’s ethically sourced and produced. Find more information on swimsuits.
Prepare to fork over the cash for two-day delivery, as Memorial Day Weekend is just a few days away and a new swimsuit is an absolute necessity. Whether your plans having you heading out the Hamptons or jetting off to Nicaragua, catching some rays and hitting the waves will be a high priority for the long weekend. Here are the Observer’s picks for printed swimwear that is equally tasteful, colorful and fun. But don’t despair, there’s something here for every aesthetic and every body type, from Proenza Schouler‘s runway friendly one-piece to Zimmermann‘s adorably feminine ruffled bikini.
What does the collection represent to you? Everything that is missing in the swim market. I tried to address what my friends and I were looking for, because, honestly, the giejo girl is me and all of my girlfriends, too. I thought of spring break and how I would rather die than be caught on the beach in the same suit as another girl. I was also very price-conscious (I’m so sick of having to hit the sales to get designer attire). Girls today don’t wear head-to-toe designer and usually wear a mix of high and low, so why don’t we have that option with our swim? What is the price range? Where will it be sold? The collection ranges from $76-$88 for bottoms and $96-$108 for tops and will be available at Dagny & Barstow as well as Creatures of Comfort in the city, Dear Fieldbinder in Brooklyn, Madison in California at their LA, Malibu and Beverly Hills locations, and Tenet in South Hampton, as well as my e-commerce site shopgiejo.com.